- PURA BOTANICALS
- HYALURONIC RUBY SERUM - BOOSTING & FIRMING SERUM - MADE IN ALBERTA BEAUTY AWARD WINNER
HYALURONIC RUBY SERUM - BOOSTING & FIRMING SERUM - MADE IN ALBERTA BEAUTY AWARD WINNER
Hyaluronic Ruby Serum
Boosting & Firming Serum - Ruby, Vitamin C & Hyaluronic Acid
1.05 fl. oz. / 31 mL
The Hyaluronic Ruby Serum performs as a mild exfoliant, helping to improve collagen synthesis with hyaluronic acid (HA). Vitamin C, HA, and natural fruit acids have a plumping effect on fine lines and wrinkles, while forming a barrier effect to help prevent the skin from losing water content, resulting in a toned, youthful, and radiant looking complexion. Rich in Vitamins B3, E, amino acids, and lycopene, this plant-powered serum will help to reduce the appearance of discolouration, and free-radical damage, while supremely replenishing the skin. Ruby gemstones represent power, nobility and vitality. Energetic rays of this submerged ‘king of gemstones’ aid in enhancing circulation and strengthening the facial tissue. This thirst-quenching facial serum is a 100% all-natural, multifunctional blend of powerful botanical extracts, like bilberry and soothing cucumber, which help boost the skin’s elasticity, resulting in bright and refreshed looking skin. Luxurious and clarifying bergamot oil helps to protect the skin and unclog pores. Sandalwood, and Canadian rosewood, have skin brightening properties, which help reduce the signs of premature aging.
Inspiration: Why we made this potion...
"The inspiration behind this potion came from my fascination with the benefits of hyaluronic acid, and it's powerful ability to retain moisture in the skin. When the skin is no longer expending energy to stay hydrated, it concentrates more on cell regeneration resulting in a plumper, more radiant complexion. As a child, my favourite movie was the Wizard of Oz. Dorothy's ruby red slippers were complete magic to me, and I've always felt a connection to rubies.The ruby stone is also my July birthstone. When we decided to innovate this serum, we wanted it to carry the magic and benefits of the ruby stone, and originally called it 'The Ruby Time Machine', but due to copyright issues, we decided to put the star ingredient in its title instead. We also wanted to innovate a serum that felt equally sensual, otherworldly, and sensorial, yet extremely high performance with the most supernatural, hard-working and all-natural ingredients." - Lane Edwards