Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing our expertise, we began creating our own brand of Davines hair care products exclusively for salons, and in 1996 founded [ comfort zone ] skin care for premier spas.

SALON RAISED- Created by stylists looking for high-quality products their clients could afford.
ONLY THE GOOD STUFF- Every verb product is cruelty-free, with no harmful sulfates, parabens or gluten.
PRICED RIGHT- Professional hair products made for the 93% of people who don't buy them.
AUSTIN BORN- Verb comes from a place of natural beauty, easy living and no nonsense.

Together- A passion for hair.
We are always REinventing hair. This is our mission. Every day, everywhere. We do it together. With a true passion for hair.
With innovation deeply rooted our DNA, we have continued to REinvent hair over the past 120 years making true milestones in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe!
Creating professional partnerships is at the core of what we do, it’s our philosophy and our point of difference. We co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the heart of our business.

Founder Paula Kent revolutionized the professional Haircare industry for both stylists and clients. Her dedication to science and her pioneering spirit helped make the brand what it is today.